Sustainable Tourism

Almost everyone has heard of

What is sustainable tourism?

The fundamental principle of sustainable tourism is the same as the more general sustainable development: to draw on the resources of the present, such as nature and city of art, with all the reasonable limits that impose concern for the future.

The concept of sustainable tourism had no institutional recognition until 1995, the year of the first World Conference on Sustainable Tourism held in Lanzarote in the Canary Islands, an extraordinary conference with more than six hundred speakers from all over the world. At the end of the Conference after long and heated discussions the Lanzarote Charter was drafted, which adapted the strategy of sustainable development to the world of tourism. Today considered a milestone in the history of sustainable tourism, it identified 14 points and contained a Sustainable Tourism Action Plan.


The word “ecotourism” refers to a form of tourism based on love and respect for nature. The biggest motivation of the ecotourist is the observation and appreciation of nature and of the cultural and traditional forms of the people who live there.We are all aware of the impact that travelers can have in the areas visited and therefore we want to preserve their environmental and social values. With ecotourism it is possible to support the protection of natural areas also through the production of economic benefits for local communities.

This is the true spirit of the journey. You can immerse yourself in the local reality without altering the balance, but at the same time offering opportunities for income and work, you will increase the awareness of conservation of the natural and cultural aspects of the local people

What does ecotourism offer through operators and travelers?

  • protect the natural environment and the cultural heritage of the place;
  • cooperate with local communities ensuring economic benefits with the presence of travelers;
  • respect the nature and populations of the places visited;
  • conserve flora, fauna and protected areas;
  • respect the integrity of local cultures and their habits;
  • follow the laws and the rules of the countries visited by combating and discouraging illegal forms of tourism (prostitution and exploitation of minors, purchase of exotic material, etc.);
  • always give information, also to other tourists, on ecotourism and its principles;

We have always believed in four simple principles:

  • local communities should benefit of our visit;
  • each destination is first of all the house of someone else;
  • to leave places as we would like to find them;
  • travelling should enrich us emotionally and culturally.